About Us
About That Effin Elf
Welcome to That Effin Elf — a slightly chaotic little corner of the internet where British humour, cosy clothing, and everyday enchantment meet.
This shop started with a simple idea: the world could do with a bit more magic… and a lot more laughter.
The designs you’ll find here are created by me, Eleri, a graphic designer and lifelong lover of all things mystical, strange, and a little bit irreverent. Think witchcraft, familiars, moon phases, cosy covens, and the occasional spell that goes slightly sideways.
Each design begins in my little “workshop” — which is really a curious blend of technology and animals. A laptop and drawing tablet on the desk, the quiet hum of machines doing their work, and usually at least one dog wandering through to supervise the process.
From there, the designs are printed onto garments through carefully chosen production partners who handle the printing and shipping.
This means we can keep creating new designs without needing a warehouse full of boxes — and it helps reduce waste by making items only when they’re ordered.
Designed with a bit of chaos and a lot of love
While the garments themselves are produced by our fulfilment partners, every design is created here.
No mass-produced art. No design farms. Just ideas, sketches, and the occasional questionable pun.
The goal is simple:
• make people laugh
• make people feel seen
• and give fellow weirdos something fun to wear
Whether you’re a practicing witch, a chaotic familiar owner, or just someone who appreciates a good moon joke, you’re in the right place.
A note about fulfilment
Because items are produced through printing partners, orders may sometimes ship from different locations as the shop grows. If you order multiple items, they may occasionally arrive in separate packages.
This allows us to offer a wider range of garments while keeping things sustainable and manageable for a small independent brand.
Thank you for supporting a small magical business
Every order helps keep this strange little workshop alive and creating.
So whether you're here for witchy sarcasm, cosy hoodies, or slightly questionable spell energy, thank you for being part of the coven.
If there is anything you'd like to chat about - please send a message via the contact page.
— Eleri
Founder of That Effin Elf